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Content Strategy meets Psychology
Tips, tricks & stories from the intersection of Content Strategy and Psychology.
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Content Strategy
Matic Molicnik
in
Content Strategy meets Psychology
Sep 15, 2019
Making abstract things tangible — how to
Abstract things — like values and brand-describing adjectives…
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7
Matic Molicnik
in
Content Strategy meets Psychology
Sep 15, 2019
Intelligent content 101 — use cases
Personalization on websites has come a long way. A user profile is…
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3
Matic Molicnik
in
Content Strategy meets Psychology
Jun 15, 2019
Getting feedback — a lesson from my voice assistant
Marketers and C-Suite love to rely on the numbers…
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1
Matic Molicnik
in
Content Strategy meets Psychology
Jun 1, 2019
A Deathtrap: Jumping to Conclusions
The assumption is a mother of all f*** ups. We all know that…
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1
Matic Molicnik
in
Content Strategy meets Psychology
Mar 3, 2019
This is a shout-out (because we’re stronger together)
Despite the fact that Content strategy is an…
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2
Matic Molicnik
in
Content Strategy meets Psychology
Feb 22, 2019
What’s Missing From Your Corporate Identity Manuals?
Every serious company has it — Corporate Identity…
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2
Matic Molicnik
in
Content Strategy meets Psychology
Feb 19, 2019
You Are Wrong — Interview insight
When trying to walk in another man’s shoes we try to put on new…
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4
Matic Molicnik
in
Content Strategy meets Psychology
Jun 1, 2018
I want to read about me, not you!
So many business owners, business developers, even marketers fail at…
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2
Matic Molicnik
in
Content Strategy meets Psychology
May 30, 2018
Personas 101 & Content Strategy
In the present blog I try to give a comprehensive overview of some of…
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1
Matic Molicnik
in
Content Strategy meets Psychology
May 29, 2018
Do you recognize me?
The psychology behind recognition heuristics and its implications in content…
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