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Content Strategy meets Psychology
Tips, tricks & stories from the intersection of Content Strategy and Psychology.
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Making abstract things tangible
Making abstract things tangible
Abstract things — like values and brand-describing adjectives — are difficult to imagine. But if we use physical objects — like cards or…
Matic Molicnik
Sep 15, 2019
Intelligent content 101 — use cases
Intelligent content 101 — use cases
Personalization on websites has come a long way. A user profile is one, very apparent way of doing this. But how about more seamless…
Matic Molicnik
Sep 15, 2019
Getting feedback — a lesson from my voice assistant
Getting feedback — a lesson from my voice assistant
Marketers and C-Suite love to rely on the numbers. But making it easy to leave feedback is often not enough to gather this kind of data…
Matic Molicnik
Jun 15, 2019
A Deathtrap: Jumping to Conclusions
A Deathtrap: Jumping to Conclusions
The assumption is a mother of all f*** ups. We all know that, right? But did you know that Assumption has an evil stepsister, waiting for…
Matic Molicnik
Jun 1, 2019
This is a shout-out (because we’re stronger together)
This is a shout-out (because we’re stronger together)
Despite the fact that Content strategy is an evolving discipline, there are quite a few great experts out there. Some a better known than…
Matic Molicnik
Mar 3, 2019
What’s Missing From Your Corporate Identity Manuals?
What’s Missing From Your Corporate Identity Manuals?
Every serious company has it — Corporate Identity Manuals. But in more than a hand full of companies it simply deals with the visuals…
Matic Molicnik
Feb 22, 2019
You Are Wrong — Interview insight
You Are Wrong — Interview insight
When trying to walk in another man’s shoes we try to put on new shoes. Unknown shoes. But often walking in another man’s shoes is pretty…
Matic Molicnik
Feb 19, 2019
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Being kind is beautiful
Being kind is beautiful
Great! Your business value proposition is about solving problems your customers shouldn’t have in the first place! Don’t worry — you are…
Matic Molicnik
Mar 29, 2018
Writing for the web
Writing for the web
Reading has changed and so has writing.
Matic Molicnik
Mar 22, 2018
How to use strategic planning to improve web accessibility?
How to use strategic planning to improve web accessibility?
Most companies are not aware of the accessibility issues of their websites until someone points them out. In best case scenario, they have…
Matic Molicnik
Aug 2, 2018
Do you recognize me?
Do you recognize me?
The psychology behind recognition heuristics and its implications in content strategy.
Matic Molicnik
May 29, 2018
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