Gap × Cosmose x Yoyi Case Crowned “Top10 Marketing Case” at Morketing Awards 2019 China
On November 28, the 4th Global Morketing Summit 2019 held in Beijing announced its Morketing Awards 2019. In recognition of Cosmose’s innovative technology and its outstanding performance in the field of offline data, we are proud to announce that our recent project in collaboration with Gap and Yoyi was awarded “Top10 Marketing Cases” for delivery of exceptional value to clients and the industry.
The October Golden Week promotion season in China is a great opportunity for all the brands to attract customers, but the competition is also significantly fierce with major brands running promotion campaigns especially in the fast fashion industry. Thus, Gap needs to seize this opportunity in advance to maintain existing consumers and attract new consumer groups.
Working with Cosmose’s offline behavioural data, Gap successfully integrates the online and offline channels, connecting with Gap’s offline consumers through online ads and attract them to visit offline stores, so as to increase offline conversions and improve the consumer experience.
In terms of targeting strategy, the campaign adopts online + offline target integration approach. Cosmose accurately tracks offline consumers who have visited Gap stores based on 1.67m precise AI positioning technology, which enables accurate source verification of campaign conversions from online ads to offline stores.
As an indisputable leader in offline behavioral solutions, Cosmose has the largest number of offline stores and the most accurate, hardware-free positioning technology. Cosmose provides the only data-driven technology that enables Gap track and analyze offline store visitors. Cosmose is also able to accurately identify, target and reach Gap’s right target audiences at the right time with the right experience and measure the success of this case.
Thanks to Cosmose’s technology, Gap overachieved KPIs by 101% and 184%. The impression of this campaign increased by 101%, and CTR increased by 184%, with landing rate increased by 52%, dramatically exceeding the industry benchmark.
About Cosmose AI:
Cosmose AI understands, predicts and influences how 1 billion people shop offline. Cosmose AI is seamless (no hardware), accurate (1.6 meters positioning accuracy) and everywhere (1 billion smartphones and +350,000 offline stores). Cosmose allows brands to track offline visitors (including competitors), target them with online ads and measure how online campaigns impact offline visits. With the largest number of offline stores and the most accurate, hardware-free positioning technology, Cosmose AI is an indisputable leader in offline behavioral solutions.
Cosmose’s technological innovations have earned the company numerous industry recognitions, including the Winner of Mobile World Congress Shanghai 2018, Forbes 30 Under 30, LVMH Innovation Award Finalist, Financial Times Emerging Technology Star title.
Cosmose delivers results to the world’s most innovative companies including LVMH, Richemont, Kering, Estée Lauder and L’Oréal.
Offline, Online, Equal.
For media interviews or press-related matters, please contact: Kari Wu kari@cosmose.co.
