Cosplay Makeup 101: Tips and Products for a Flawless Look

Ryan L. Kopf
cosplayers
Published in
6 min readApr 28, 2023

Cosplay makeup is an essential part of bringing your favorite characters to life. Whether you’re cosplaying as a superhero, anime character, or video game character, the right makeup can make or break your costume. Here are some tips and products to help you achieve a flawless look.

Cosplayer at Anime Midwest in the idol competition.

Start with a Clean Face

Before applying makeup, it’s important to start with a clean face. Use a gentle cleanser to remove any dirt or oil from your skin, and then apply a moisturizer to hydrate your skin. This will help your makeup go on smoothly and last longer.

It’s recommended to wait at least 5–10 minutes after applying moisturizer before applying any makeup, including cosplay makeup. This will allow the moisturizer to fully absorb into your skin and create a smooth, hydrated base for your makeup. Additionally, if you apply makeup too soon after moisturizing, it can cause the makeup to slide off or look uneven. By waiting a few minutes, you can ensure that your makeup will go on smoothly and last longer.

I know if you’re attending an anime convention and getting ready in the morning it can feel like you don’t have time to clean and moisturize, but it really helps make your costume stand out.

Use a Primer

Using a primer is essential for creating a smooth base for your makeup. A primer helps to fill in any fine lines, pores, or imperfections on your skin, creating a more even surface for your makeup. Apply a small amount of primer to your face, focusing on areas that tend to get oily or shiny.

Makeup primer is a type of cosmetic product that is applied to the skin before applying makeup. It’s designed to create a smooth and even surface for makeup to adhere to, as well as to help makeup last longer throughout the day.

Primer works by filling in pores and fine lines on the skin, creating a smooth and even texture that helps makeup glide on more easily. It also helps to control oil production, which can prevent makeup from sliding off or becoming shiny throughout the day.

There are different types of makeup primers available, including those that are designed for specific skin types, such as oily or dry skin. Some primers also contain additional ingredients, such as SPF for sun protection or color-correcting pigments to even out skin tone.

Choose the Right Foundation

Choosing the right foundation is key to creating a flawless base for your makeup. Look for a foundation that matches your skin tone and type, whether it’s oily, dry, or combination. You can choose from liquid, powder, or cream foundations, depending on your preference.

Foundation is a type of cosmetic product that is used to even out skin tone and create a smooth and uniform base for makeup. It’s typically a liquid or cream product that is applied to the face with a brush, sponge, or fingers.

Foundation is different from primer in that its main purpose is to even out skin tone and provide coverage, rather than creating a smooth base for makeup. Foundation can also be used to cover blemishes, redness, or other imperfections on the skin.

Conceal Any Imperfections

Concealer is a must-have for covering up any imperfections, such as dark circles, blemishes, or scars. Choose a concealer that matches your skin tone and apply it to the areas you want to conceal. Use a small brush to blend the concealer into your skin for a natural look.

A cosplayer performing a song at Anime Midwest in Illinois.

Set Your Makeup

Setting your makeup with a powder is essential for making it last all day. Choose a powder that matches your skin tone and apply it to your face with a large brush. Focus on areas that tend to get oily, such as your T-zone.

Add Definition with Contouring

Contouring is a technique that helps to define your facial features and create a more sculpted look. Use a contouring powder or cream to shade the areas of your face you want to define, such as your cheekbones, jawline, or nose. Use a small brush to blend the contouring product for a natural look. Anime characters have really accentuated features, so getting good at contouring can take your costumes to the next level.

To create a more defined jawline, apply contouring product along the jawline and blend downwards towards the neck. This will create a shadow that makes the jawline appear more prominent.

To emphasize the cheekbones, apply contouring product in the hollows of the cheeks and blend upwards towards the ears. This will create a shadow that makes the cheekbones appear more prominent.

To make the nose appear smaller, apply contouring product on the sides of the nose and blend outwards towards the cheeks. This will create a shadow that makes the nose appear narrower.

Highlight Your Features

Highlighting is the perfect way to add a pop of shimmer and accentuate your best features. Use a highlighter powder or cream to add shine to your cheekbones, brow bones, and the bridge of your nose. Apply the highlighter with a small brush, focusing on areas that catch the light.

Choose the Right Eyeshadow

Choosing the right eyeshadow is essential for creating a bold and vibrant look. Look for eyeshadow palettes that match the colors of your character’s costume, and choose shades that complement your skin tone. Use a brush to apply the eyeshadow to your eyelids, and blend the colors together for a seamless look.

Use Eyeliner to Define Your Eyes

Eyeliner is a must-have for defining your eyes and creating a dramatic look. Choose a black or brown eyeliner pencil or liquid liner and apply it to your upper lash line. Use a small brush to blend the liner for a more natural look.

Finish with Mascara and Lipstick

Finish your cosplay makeup look with mascara and lipstick. Choose a mascara that adds volume and length to your lashes, and a lipstick that matches the color of your character’s lips. Apply the mascara to your upper and lower lashes, and use a brush to apply the lipstick for a smooth finish.

Brand Recommendations

My Vice President, Erica, recommends some great makeup brands for cosplayers. Urban Decay and Fenty are both great high-end brands known for their quality products and inclusivity. It Cosmetics also has a great reputation for their brushes and tools.

For those on a budget, Morphe is definitely a good option. They offer affordable makeup products and have a wide range of options, from eyeshadow palettes to brushes. Additionally, E.l.f. Cosmetics is another brand that offers affordable yet high-quality makeup products. They have a great selection of products, including skincare, makeup, and brushes.

It’s important to note that while high-end makeup brands can be expensive, they often use higher-quality ingredients and may have more pigmented products. However, affordable makeup brands have come a long way and can offer great quality products at a fraction of the cost. Ultimately, the best makeup brand for someone will depend on their individual preferences, budget, and needs.

In conclusion, cosplay makeup can be a fun and creative way to bring your favorite characters to life. With these tips and products, you can create a great look for your character.

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Ryan L. Kopf
cosplayers

Serial C.E.O. and Entrepreneur. Great at technology, innovation, and entertainment arts.