Marketing tip for teacherpreneurs #1 How to fuel word of mouth
Word of mouth is a powerful tool. And there is no tool more effective than a personal referral. So powerful in fact, that Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.
The first thing you must know about marketing is that marketing is about volume.
- When I launched my French language school, I emailed 1500 people to get the first 15 sign-ups.
- A world renowned soccer coach I know passed out 2000 fliers and called every school principal in New York to get his first 7 students.
What this means is that you absolutely must email every person you have ever met about your microschool.
On CottageClass, we’ve built a special tool that allows you to send a personalized email to every single one of your contacts and ask them to spread the word about your incredible offering.
Most teachers don’t tend to love self-promotion, and it’s understandable you might feel a little strange about emailing your ex-plumber or former piano teacher about your microschool, but seriously you’ll be surprised about who knows who who turns out to be the perfect fit for your microschool. And look at it this way, if you don’t muster your courage and reach out, you may be depriving the families who really need your services the chance to connect with you.
The generous and kind people you’ve met will be excited about your new venture and the few grumpy ones don’t matter. (That’s what the delete button is for:)
https://cottageclass.com/teachers/share-listings
To use this tool most effectively, we recommend you follow these steps.
- Sign into your personal gmail account and move “other contacts” to “my contacts”
- Click “the red button” mail on the top left corner
- Click “contacts”
- Click “other contacts”
- Select all
- Add to “my contacts”
- Sign into your CottageClass teacher account (Fill out a profile and create a listing if you havent done so already.
- Visit the share listings page on your teacher dashboard. https://cottageclass.com/teachers/share-listings
- Select the program you want to share
- Click the green gmail button
- Click “check all”
- Click share!
- Your friends will receive a personalized email about your microschool!
Here’s a short video to support you if you need any help with this tool!
As always, please don’t hesitate to contact us at info@cottageclass.com if you need any assistance!
Read on to Step 2: Be a social media butterfly: Pre-schedule your social media posts and #CottageClass A lot of teachers find social media overwhelming, but using Buffer, you can pre-schedule 10–2000 posts in advance. This post explains how to craft a successful social media post and why posting a lot is so important.”
