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The Data Migration Confidence Game —

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There’s no doubt that moving data to the public cloud is something nearly every organization of any size needs to be doing, or at least considering. The explosion of data is like the expansion of the universe-it’s accelerating, and showing no signs of slowing.

All that data, whether structured or unstructured (most of the data being created these days), needs to live somewhere. And keeping it all on-premises is increasingly difficult. The economies of scale alone make it worth exploring public cloud solutions-I don’t know many admins who want to be in the storage purchasing and management business anymore.

That’s why there’s been such a rush to make moving data to the public cloud-and once there, moving it between public clouds-a service offering for vendors both large and small. But even with the exponential rise of such vendors, there’s still resistance by some organizations to take the plunge.

One big reason these businesses continue to hesitate is a lack of confidence that its data isn’t safe and secure, along with suspicions that migrating data is prohibitively expensive.

Creating that confidence is a key to overcoming these objections, argues Movebot CEO Jayden Bartram. So often, he says, an organization is nervous, if not outright petrified, to move masses of data to the cloud.

That’s where Movebot comes in. It’s a new service from Couchdrop, which specializes in public cloud-based file migration and management. Movebot wants those companies to have confidence that when they move data into the public cloud, or between public clouds, that the data they send from their data centers will be the same data that exists on the other, “cloudy,” end, with the same safeguards in place. In other words, they want assurances that their data will be protected and its integrity maintained throughout its lifecycle.

Simplicity and Efficiency

Bartram says that Movebot “simplifies cloud storage migrations.” It isn’t easy to move files between, say, Amazon S3 and Microsoft Azure. It often isn’t fast, either, and it usually isn’t cheap.

That last matter is a big deal, of course. Some vendors, Bartram says, are charging $1 per GB to migrate to a public cloud, a figure he calls “ridiculous.” Movebot, in contrast, charges $0.39/GB for less than 1TB, and $0.25/GB for more than 1 TB.

That was one of the guiding principles behind Movebot’s creation. Its goal is to be a simple, cost-effective tool that gives customers confidence-the kind of confidence that can be shaken by do-it-yourself migration efforts.

Organizations that undertake these file migrations without help often run into big problems like rate limiting and frequent crashes. Movebot overcomes those issues, Bartram says, with advanced features that are hidden by its user-friendliness. “If you want to migrate from Dropbox to Box, you come to [Movebot], log in, push “Scan,” and in a couple of hours, you have a complete report of what [data] you have, how much it will cost,” etc. Thus, before you ever migrate one byte of data, you’ll know what to expect.

Then, after the fact, how do you know everything migrated successfully? Through detailed logs and reports that show any errors, and where those errors occur, for instance. To ensure the most accurate migration possible, Movebot also does checksumming throughout. It’s all about peace of mind.

Movebot can also handle file versioning governance and permissions during migrations, and can migrate teams, organizations, and shared drives as well.

Bartram says Movebot currently supports more than 30 platforms with its API, including the aforementioned S3 and Azure, along with Wasabi, Google Drive, Backblaze, OneDrive, WebDav, and more.

If you’ve been lacking confidence in your data migration plans, it’s worth checking out what Movebot can do.

Originally published at on October 22, 2020.



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