Did the Nintendo R.O.B. Save the Video Game Industry?

How the robotic assistant worked like a Trojan Horse for the NES

Jamie Logie
Counter Arts
5 min readJul 15, 2021

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picture via Pinterest

Over the years, there have been many accessories for Nintendo. But one was absolutely critical in its early success.

The Robotic Operating Buddy, or R.O.B., was a robotic assistant for the Nintendo Entertainment System. It played the games…

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Jamie Logie
Counter Arts

Some health, a little marketing, and a lot of 1980s content