Forget NFTs — One Artist Managed to Sell ‘Invisible’ Art for 18K Dollars
Is this ‘genius’ marketing or the scam of the year?
When I heard that people were buying pixelated jpegs of cats for millions online, I thought, “there must be some mistake.”
Yet Crypto Kitties and other digital Non Fungible Tokens (NFTs) have taken the “art world” by storm. An artist named Beeple recently sold a digital image as an NFT for — wait for it — 69 million USD. Everyone from famous rappers to tech giant CEOs are selling these “unique” digital “assets.”
As crazy as the concept of NFTs may sound to people, and the insane prices people are paying, things have gotten a whole lot weirder in Italy.
‘I AM’ (The Invisible Sculpture)
Salvatore Garau, an Italian artist, has recently sold an “art” piece called lo sono (which translates to “I am”) at auction for approximately $18,000.
Unlike traditional art pieces, it’s an “immaterial sculpture.” That’s code for: it doesn’t exist.
“How did he get away with it?” I hear you say.
When asked to explain the empty space where one would expect to see a beautiful piece of chiseled rock, he said:
“The vacuum is nothing more…