Counter Arts
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Counter Arts

Toys “R” Us: What Led to the Downfall of the Toy Giant?

And it wasn’t just the internet

Photo by Chris Hardy on Unsplash

It was a seminal part of our childhood and stepping through its hallowed doors led us to a fantasy world of the greatest toys and products we dare not even dream about.

But how did this iconic company go from a pivotal part of our childhoods to bankruptcy? Shouldn’t a toy store last forever?

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Jamie Logie

Jamie Logie

2.9K Followers

Some health, a little marketing, and a lot of 1980s content