HERE Continues to Lead as Top Location & Mapping Platform in 2018, Ahead of Google and TomTom

HERE, Google and TomTom continue to lead the location ecosystem effectiveness index, as of H1 2018. The market is evolving rapidly with key firms embracing data analytics and open partnership models to enable real-time location intelligence. Players such as Mapbox, Telenav are rapidly challenging the established platform with unique offerings.

As per the latest report “Location Ecosystems H1 2018 Update” by Counterpoint Research, location platforms are evolving to become highly modular, as mapping firms leverage cloud infrastructure, advanced development tools and open partnership models. The industry is undergoing a huge transformation as map providers are moving to a platform-centric approach beyond just selling maps and navigation solutions for use by auto makers and for device makers. New services and experiences are being enabled by combining location-centric intelligence to the existing map data and leveraging analytics engines to process streams of real-time location intelligence. The new generation location platforms are formed by grouping modules of rich maps data, location intelligence, analytics and services.

Exhibit 1: Open Location Platform Approach A Winning Strategy

The above approach enables them to easily drive multiple applications and solutions that require location intelligence. This platform approach is being adopted by some of the key players, allowing them to not only offer next generation richer, smarter advanced mapping and navigation services but also to cater to different vertical applications. We have evaluated these top mapping platform providers on different…Read More