Since 2010, I’ve helped sell over $2 million in online courses. In that time, I’ve discovered there are three steps to finding the trigger that will make your customer want to buy. Here are the steps: Step 1: Create a selling point hypothesis List the problems your course solves. Then decide on one as the main selling…

Participant’s motivation is not guaranteed even after they pay — Curiosity became fear in an instant. When my daughter Rosie was four years old, we went to a park with a lake. She saw large water birds and got very close to them. She was about to pet one but then quickly ran back to me. What happened? A stranger…

Bonuses have been proven to get customers to pay up to 25% more for a product. How do I know? That’s what a major study in 𝑱𝒐𝒖𝒓𝒏𝒂𝒍 𝒐𝒇 𝑹𝒆𝒕𝒂𝒊𝒍𝒊𝒏𝒈 found. When we see a bonus, our attention becomes focused on the extra value. We don’t want to miss out. So…

The Russian doll concept lets you start today to create even the largest of creative projects. It prevents your dreams from staying dreams forever. It’s a way to create a meaningful scale-down version of something you want to bring into the world. Russian dolls are a series of doll-shaped containers…

A simple step that saves you hours — If you’re going to make it as a content creator, you’ve got to create boatloads of content. The problem: Most writing is bloated and then has to be cut, which wastes time. The solution: speed writing with magic bullets. Magic bullets work by forcing brevity. You avoid bloat completely. Here…

What are three often-overlooked elements that are essential to have in an effective course? 1) Examples 2) Mistakes 3) Action-steps 1) Examples Whenever my trainees don’t understand something, they instinctively ask for an example. Examples clarify. Examples give confidence. Provide at least 1 or 2. 2) Mistakes Customers will step in pot-holes if they…

Even if you’re unsure you have special expertise — I am a big believer that creating a course has the power to change your life. I have been building courses for 12 years, and since that time I have … helped a company double it’s income, helped a Physical Therapist build a side business, and helped students around the…