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An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’

An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’

Another “future of marketing” post to add to your collection.
Go to the profile of Kyle Monson
Kyle Monson
Startup PR Trends in the Time of Corona(virus)

Startup PR Trends in the Time of Corona(virus)

2020 has been a weird decade. How are startup and tech PR evolving in this moment of hyper-change?
Go to the profile of Gabie Kur
Gabie Kur
A Few Things We Believe

A Few Things We Believe

I’ve been inspired lately by some very smart friends who are proponents of “thinking in public” and “intimate marketing.” The idea that…
Go to the profile of Kyle Monson
Kyle Monson
Why We Should Flag PR Firms That Super Spread Disinformation

Why We Should Flag PR Firms That Super Spread Disinformation

Like many facets of our economy, journalism is in distress in a moment when facts are essential to protecting public health and human…
Go to the profile of Natalie Kozma
Natalie Kozma
5 Questions We’re Asking Ourselves As We Work Toward Allyship

5 Questions We’re Asking Ourselves As We Work Toward Allyship

We screwed up. The events of the past few weeks have exposed the depth and scope of institutionalized racism in our country, and have made…
Go to the profile of Lindsey Tucker
Lindsey Tucker
Three steps we’re taking to create a more diverse team

Three steps we’re taking to create a more diverse team

(This started as an email to Codeword management, but after lots of input and conversations with team members, we decided to post it…
Go to the profile of Kyle Monson
Kyle Monson
Some Codeword News and a Few Thoughts

Some Codeword News and a Few Thoughts

TL;DR: We’re joining forces with our friends at WE Communications, to create a new (same but different) agency, WE Codeword.
Go to the profile of Kyle Monson
Kyle Monson
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