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Cover Story
Cover Story

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Ana

Ana

·Pinned

Codeword Gets a Caffeinated New Look

Let’s start here: The espresso martini might be the rebrand of the century. One, it is not an actual martini (there’s no gin or vermouth 🤯), and two, someone was chaotic enough to think that caffeine and alcohol would make a classy, synergistic union even after the anarchy of Red…

Rebranding

5 min read

Codeword Gets a Caffeinated New Look
Codeword Gets a Caffeinated New Look
Rebranding

5 min read


Kyle Monson

Kyle Monson

·Pinned

New and Improved Codeword: Now with Code!

Look, we’re a humble marketing agency with simple dreams. And from the company’s beginning more than a decade ago, one of those dreams has always been to have our own in-house developer team. But you know how it is with agencies. We’re a service business, which means we don’t always…

Marketing

2 min read

New and Improved Codeword: Now with Code!
New and Improved Codeword: Now with Code!
Marketing

2 min read


Terrence B. Doyle

Terrence B. Doyle

·Pinned

Don’t Fear the Intern, Part 2

It’s all about the inputs, baby! — Hello, folks! I’m back again to provide another update on Codeword’s AI editorial intern, Aiden. More specifically, I’m here to talk about what is in my estimation the most important — and tricky — part about working with generative AI tools: inputs. As much as it can appear to the…

AI

4 min read

Don’t Fear the Intern, Part 2
Don’t Fear the Intern, Part 2
AI

4 min read


Brandon Carter

Brandon Carter

·Pinned

How Reluctant Executives Can Become LinkedIn Influencers in 2023

If the idea of being more active on social media makes you cringe, that’s totally healthy. In fact, it’s a competitive advantage. — I was talking to a fintech exec and his marketing colleague about getting more active on LinkedIn to meet some marketing goals. We established the usual arguments — building more credibility, earning a reputation for subject-matter expertise, driving conversation, and being more visible at key events. That sort of thing…

Ceo Mindset

7 min read

How Reluctant Executives Can Become LinkedIn Influencers in 2023
How Reluctant Executives Can Become LinkedIn Influencers in 2023
Ceo Mindset

7 min read


Jordan Leschinsky

Jordan Leschinsky

·Pinned

Please, for the Love of God, Step on Toes

When did we start seeing our desire to contribute as an act of offense? “I just don’t want to step on anyone’s toes” is a phrase I hear too often. It’ll be related to an idea someone had, a suggestion on how to approach something differently, or a desire to…

Collaboration

4 min read

Please, for the Love of God, Step on Toes
Please, for the Love of God, Step on Toes
Collaboration

4 min read


Emilio Ramos

Emilio Ramos

·Pinned

Checking in with Aiko, Codeword’s AI design intern

You may have seen, heard, or read about Codeword’s visual design AI intern we call Aiko. It’s been a few weeks, and we’re due for a check in. After spending some time familiarizing myself with the stable diffusion model we use for Aiko, I dove in with our intern’s first…

AI

3 min read

Checking in with Aiko, Codeword’s AI design intern
Checking in with Aiko, Codeword’s AI design intern
AI

3 min read


Kyle Monson

Kyle Monson

·Pinned

Introducing our first AI interns, Aiko and Aiden

From the department of non-human resources — This week, Codeword is like many other agencies in welcoming two new interns for our Winter 2023 Internship Class. We’re unlike other agencies in that our interns aren’t human. Say hello to Aiko and Aiden (they/them), Codeword’s first AI interns. …

AI

5 min read

Introducing our first AI interns, Aiko and Aiden
Introducing our first AI interns, Aiko and Aiden
AI

5 min read


Chris Heller

Chris Heller

·Pinned

The 2023 Trends Report We Made in an Afternoon

‘Tis the season for annual trend reports, but let’s be honest: How many do you remember, much less learn from? For us, it’s a very short list. But are we even a real agency if we don’t produce a “things to watch” collection at the end of year? (No.) We’re…

Marketing

2 min read

The 2023 Trends Report We Made in an Afternoon
The 2023 Trends Report We Made in an Afternoon
Marketing

2 min read


Chris Heller

Chris Heller

·Pinned

The Workplace: To the Office and Back

Normal agencies turn their insights into PDFs. Innovative agencies turn them into microsites. We turned our insights into a storybook fantasy epic. For the second issue of Codeword’s digital zine Volume, we decided to approach the return-to-office conversation from a completely new perspective. …

Marketing

2 min read

The Workplace: To the Office and Back
The Workplace: To the Office and Back
Marketing

2 min read


Kyle Monson

Kyle Monson

·Pinned

An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’

How many “future of marketing” posts have you seen this year? A million? Make it a million and one. My issue with “The Future of Marketing” as a writing genre is that it tends to revolve around entertainment trends… (“Every Brand Should Pivot to Short-Form Video: What’s Your TikTok/Quibi Strategy?”) …

Content

7 min read

An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’
An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’
Content

7 min read

Cover Story

Thoughts and insights from the Codeword team

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Editors

Kyle Monson

Kyle Monson

Founding partner at Codeword

Gabie Kur

Gabie Kur

SVP @codewordagency . @BU_Tweets alum. I pitch and I know things.

Ana

Ana

Making things pop since 2009

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