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How to Reach Hard-to-Reach Audiences (and Why You Should)

How to Reach Hard-to-Reach Audiences (and Why You Should)

At Codeword, we believe the smallest, smartest, hardest-to-reach audience is almost always the most valuable one for a brand to reach. They…
Go to the profile of Kyle Monson
Kyle Monson
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Big Game, Big Ads Bingo

Big Game, Big Ads Bingo

New year, new rivalry, same ol’ “Big Game” ad tropes. Nope, we’re not talking about the Cal vs. Stanford football game. We’re talking about…
Go to the profile of Chloe Finch
Chloe Finch
An Inconvenient Rebrand Pt. II — Or How I Learned to Stop Worrying and Love the Bolt

An Inconvenient Rebrand Pt. II — Or How I Learned to Stop Worrying and Love the Bolt

For San Diego Chargers’ fans, the move to L.A. was the worst day ever. Unfortunately for the organization’s marketing team, the following…
Go to the profile of Sean Slavin
Sean Slavin
Grilling The Grinch: Rude Q&A

Grilling The Grinch: Rude Q&A

One of the primary functions of a PR agency is preparing our clients to face the skeptical, hard-nosed journalists whose job it is to get…
Go to the profile of Michael Senyszyn
Michael Senyszyn
Brandy Corn

Brandy Corn

Last year, Chloe Finch and I set about reclaiming the narrative of a bold, proud and oft overlooked treat, the candy corn. You may ask…
Go to the profile of Marni K-Hayes
Marni K-Hayes
Spooky Ad Stories To Tell At The Brainstorm

Spooky Ad Stories To Tell At The Brainstorm

What’s scarier than showing up to the startup-sponsored Halloween Happy Hour and realizing that 11 other people dressed up as Eleven from…
Go to the profile of Chloe Finch
Chloe Finch
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