Look, we’re a humble marketing agency with simple dreams. And from the company’s beginning more than a decade ago, one of those dreams has always been to have our own in-house developer team. But you know how it is with agencies. We’re a service business, which means we don’t always…

It’s all about the inputs, baby! — Hello, folks! I’m back again to provide another update on Codeword’s AI editorial intern, Aiden. More specifically, I’m here to talk about what is in my estimation the most important — and tricky — part about working with generative AI tools: inputs. As much as it can appear to the…

If the idea of being more active on social media makes you cringe, that’s totally healthy. In fact, it’s a competitive advantage. — I was talking to a fintech exec and his marketing colleague about getting more active on LinkedIn to meet some marketing goals. We established the usual arguments — building more credibility, earning a reputation for subject-matter expertise, driving conversation, and being more visible at key events. That sort of thing…

When did we start seeing our desire to contribute as an act of offense? “I just don’t want to step on anyone’s toes” is a phrase I hear too often. It’ll be related to an idea someone had, a suggestion on how to approach something differently, or a desire to…

You may have seen, heard, or read about Codeword’s visual design AI intern we call Aiko. It’s been a few weeks, and we’re due for a check in. After spending some time familiarizing myself with the stable diffusion model we use for Aiko, I dove in with our intern’s first…

From the department of non-human resources — This week, Codeword is like many other agencies in welcoming two new interns for our Winter 2023 Internship Class. We’re unlike other agencies in that our interns aren’t human. Say hello to Aiko and Aiden (they/them), Codeword’s first AI interns. …

‘Tis the season for annual trend reports, but let’s be honest: How many do you remember, much less learn from? For us, it’s a very short list. But are we even a real agency if we don’t produce a “things to watch” collection at the end of year? (No.) We’re…

Normal agencies turn their insights into PDFs. Innovative agencies turn them into microsites. We turned our insights into a storybook fantasy epic. For the second issue of Codeword’s digital zine Volume, we decided to approach the return-to-office conversation from a completely new perspective. …

How many “future of marketing” posts have you seen this year? A million? Make it a million and one. My issue with “The Future of Marketing” as a writing genre is that it tends to revolve around entertainment trends… (“Every Brand Should Pivot to Short-Form Video: What’s Your TikTok/Quibi Strategy?”) …