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Cover Story

Thoughts and insights from the Codeword team

The Summer of Slow PR (and How to Navigate It)

The Summer of Slow PR (and How to Navigate It)

Gather around for some real talk that we’ve been sharing with our clients over the past few weeks.
Go to the profile of Kyle Monson
Kyle Monson
Jul 22, 2021
An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’

An Editorial Approach to Marketing: Shifting from ‘Brand Story’ to ‘Brand Perspective’

Another “future of marketing” post to add to your collection.
Go to the profile of Kyle Monson
Kyle Monson
Oct 15, 2020
Startup PR Trends in the Time of Corona(virus)

Startup PR Trends in the Time of Corona(virus)

2020 has been a weird decade. How are startup and tech PR evolving in this moment of hyper-change?
Go to the profile of Gabie Kur
Gabie Kur
Oct 21, 2020
Why We Should Flag PR Firms That Super Spread Disinformation

Why We Should Flag PR Firms That Super Spread Disinformation

Like many facets of our economy, journalism is in distress in a moment when facts are essential to protecting public health and human…
Go to the profile of Natalie Kozma
Natalie Kozma
Jun 24, 2020
2020: A year in review

2020: A year in review

Cheers to a year where March lasted 9 months and every day was blursday. We bid adieu to thousands of hours of video calls, but not…
Go to the profile of Ana
Ana
Dec 28, 2020
A Few Things We Believe

A Few Things We Believe

I’ve been inspired lately by some very smart friends who are proponents of “thinking in public” and “intimate marketing.” The idea that…
Go to the profile of Kyle Monson
Kyle Monson
Aug 6, 2020
What happened to Cluetrain?

What happened to Cluetrain?

Remember when information wanted to be free and the Web wanted to be weird?
Go to the profile of Kyle Monson
Kyle Monson
Aug 31, 2020
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