With Smart Internal Comms, Leaks Won’t Sink Your Brand

4 ways to be proactive about your internal communications

Suzan Clarke and Alice Gomstyn are former national news journalists, and are vice presidents and editorial directors at Codeword.

You can’t go a week without some sort of corporate internal communications leaking to the outside world: Emails get forwarded, Slack messages get screenshot, even conference calls get recorded. If they include something controversial or juicy, those communications will spread like wildfire sustained by an unforgiving news cycle.

In today’s digital landscape, every rank-and-file employee can reach a massive number of people with just one tap on their smartphone. And with so many of us working remotely, we aren’t concerned about someone peering over our shoulder as we post to our social media channel of choice.

So how do companies prevent disaster at a time when internal comms can very quickly go external? Here’s what to consider:

1. Be as proactive in shaping internal messaging as you are external messaging. Your internal comms group can’t be the neglected B-team of your communications organization. They should be working hand in hand with your marketing and PR leaders to ensure that internal communications are every bit as finely…