Two Types of Marketing Technologists

An engineers perspective

  1. Technologists who understand marketing
  1. Marketing is “always on”
Monica Georgieff knows: “Running marketing like lean software development”

“Turns out — it not only works for marketing but it has improved our process threefold!” Monica Georgieff marketing manager at Kanbanize

There is a lot to cover here, but to keep it simple, there are several key aspects of Agile development that every marketing team should be familiar with. As with most things, understanding the topic will allow teams to pick and choose the pieces that work best for their own situations. Here are some of the concepts of Agile I think your team might find useful:

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Cover Your Ads

Because marketing needs a little CYA. @Eletype #CoverYourAds

Michael Sengbusch

Written by

Entrepreneur, Founder, Engineer @eletype, @atdc, @gatech

Cover Your Ads

Because marketing needs a little CYA. @Eletype #CoverYourAds