Rich Media in Ghana

Published in

cpm.africa

1 min readMar 12, 2023

I’ve been thinking about rich media a lot lately.

What it is? A way for brands to stand out from all the advertising clutter we’re bombarded with across the internet (excluding social media).

What others like Business of Apps are saying.

Rich Media is a broad digital advertising term that encapsulates digital ads that have multiple features such as video, audio, and animation. Rich media ads achieve a higher level of engagement compared with regular banners or text ads simply because there’s more to work with while advertising.

Typically a rich media ad creative is more than 200K in size, may use multiple files to function, and can expand to a larger scale upon being clicked.

I just need to quickly list out some of the cool rich media dsps available and some of their awesome executions.