A Friendly Introduction to Data-Driven Marketing for Business Leaders

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Introduction

Data Science in Marketing Attribution

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The 7 Steps to Build a Marketing Attribution Machine Learning Model

1 — Business Understanding

2 — Data Collection

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3 — Data Processing

4 — Data Exploration

5 — Score Prediction

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6 — Model Visualization

7 — Model Deployment

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Conclusion

Written by

Blue Ocean Thinker | https://jameskle.com/ | @le_james94

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