From Online Sales to Coding

Gustaf Rudholm is the e-commerce entrepreneur who wanted to make a move from the business side of the industry and get involved in building the applications that makes it all possible.

Can you talk a little bit about who you are and what your work has been until now?

My name is Gustaf Rudholm. I’m 34 years old and I have worked with e-companies since before the last IT crash. I started my journey with the electronics company NetOnNet in 1999 and I was there for seven years. I gained a great deal of experience there with digital commerce and developed as a businessman.

In the fall of 2015, you participated in the Craft Academy bootcamp. What made you decide to learn to code?

I have always been fascinated by how digital products are built with just a bunch of numbers, letters and creativity.

Even though I hadn’t written any code before, I had used tons of digital products and services and understood the benefits of learning more about programming.

What would you say was the most important result of your time with Craft Academy?

That I now code more or less full-time and make things that I only could have dreamed about doing before I participated in the bootcamp. I was very close to deciding not to enroll but now I can barely understand how I could have hesitated. Those twelve weeks have proved to be one of the best investments I have made in myself!

What would you say was the most challenging part of the training model at Craft Academy?

During the bootcamp, you constantly live with the feeling that you are one step behind. As soon as you begin to get the hang of one thing, there are twice as many new things thrown at you. The tempo is high and you have to really be on your toes the whole time. For me, it after the bootcamp was over and I started to take those first tentative steps towards building my own applications that I realized how much I had learned. That was an awesome feeling!

What advice would you give someone who is thinking about enrolling in the bootcamp?

Just do it! I have a hard time thinking of better ways to ensure one’s future.
Whether you work as a developer or not, you’ll gain a huge benefit from your experiences with Craft Academy.

Code is a global language, as important to understand as English. Without that understanding, it will be very difficult to keep up with the future job market.

When you have decided to enroll, get prepared! Three months goes by fast and the better your prior knowledge is going in, the easier it will be to keep up. Spend a lot of time with the prep course; you’ll need that information in the bootcamp.

Finally, get in a coding bubble! I decided to put everything else aside during the three months of the bootcamp, which for me was a necessary strategy. You’re going to need all your energy for coding.

Gustaf is the founder of, co-founder and has since his graduation became an investor in company running Craft Academy.

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