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LinkedIn is the New Craigslist

The Coming Hyper-verticalization of Labor Marketplaces

Jeff Fluhr
May 7, 2019 · 10 min read

“That same unbundling that happened to Craigslist is now about to happen to LinkedIn.”

“these labor marketplaces are often focused on what seems like very narrow verticals. This hyper-vertical focus allows companies to simplify their marketing message, tailor their product and streamline their business development efforts.”


“While many marketplaces have high repeat usage on the supply side, far fewer have high repeat usage on the demand side.”

“Disintermediation can be particularly acute when there is high loyalty or a high degree of trust between the demand side and the supply side.”

“This allows the marketplace to hold the trust instead of the individual supply-side worker holding the trust.”

“As a worker receives more feedback from more demand-side participants, the worker is able to get future jobs more easily, which creates stickiness for the worker.”

Craft Ventures

Craft Ventures is an early-stage fund dedicated to the…

Jeff Fluhr

Written by

Now: General Partner of Craft Ventures. Former: Co-Founder/CEO of StubHub. Angel investor in Twilio, Houzz, Warby Parker, Trulia and others.

Craft Ventures

Craft Ventures is an early-stage fund dedicated to the craft of building great companies.

Jeff Fluhr

Written by

Now: General Partner of Craft Ventures. Former: Co-Founder/CEO of StubHub. Angel investor in Twilio, Houzz, Warby Parker, Trulia and others.

Craft Ventures

Craft Ventures is an early-stage fund dedicated to the craft of building great companies.

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