Dec 16, 2019
8 min read
The One Who Defines the Category Wins the Category
How SaaS founders can create category leadership.
No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes to the category leader. VCs know this, so funding disproportionately flows to startups that can lay claim to early category leadership. Perception…
