Craft Ventures
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Craft Ventures

The One Who Defines the Category Wins the Category

How SaaS founders can create category leadership.

No objective is more important for SaaS founders than early category leadership. Over 75% of the market cap in a software category typically goes to the category leader. VCs know this, so funding disproportionately flows to startups that can lay claim to early category leadership. Perception…




Craft Ventures is an early-stage fund dedicated to the craft of building great companies.

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David Sacks

David Sacks

General Partner and Co-Founder of Craft Ventures. Previously: Founder/CEO of Yammer. Original COO of PayPal.

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