Craft Ventures
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Craft Ventures

The Sharp Startup: When PayPal Found Product-Market Fit

Reflections on the 20th anniversary of a $100+ billion product

Twenty years ago this month, PayPal found product-market fit. I remember the moment vividly because it’s a dramatic example of a strategy that still works today. I call it “going Sharp.”

Whereas the average startup launches a bunch of features for a bunch of use cases to appeal to many possible users, the Sharp Startup focuses on a few killer features for the most desperate customer segment. In short, it finds a wedge into the market.

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David Sacks

David Sacks

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General Partner and Co-Founder of Craft Ventures. Previously: Founder/CEO of Yammer. Original COO of PayPal.