Why We Invested in meez
We’re pleased to share that we’ve partnered with Josh and team at meez to lead their $11.5 million Series A, just months after investing in their seed round.
The Bear — meez knows how he feels!
Over the last decade, billions have been invested in food tech. Companies are optimizing ordering, consolidating third party delivery, and enabling deeper reporting and analytics — all useful products. But we believe there’s still a big opportunity to improve product consistency, starting with recipes and IP as the system of record.
meez is the first self-serve product for kitchen operations. It enables culinary professionals to dynamically manage recipes, optimize workflow, and enable collaboration across teams. meez is maniacally focused on shifting the paradigm for how kitchens operate — enabling stakeholders across food and beverage organizations and food service distributors to collaborate in ways previously inconceivable. The focus is the bottom line… delicious yet profitable menus that scale.
A chef for over two decades, Josh built the meez backbone for himself before deciding to turn it into a company. He has walked a mile in his customers’ shoes, which makes his product sense undeniably fine tuned. The demand from meez’s diverse customer base is a clear early sign of its strong product market fit.
As one customer put it: “Recipe management has been a huge task for Executive chefs and restaurant owners. Food costing has always been a forecast and it’s more predictive than it is accurate. But with meez, recipe scaling and yield calculations happen in the software so it’s more accurate, hence bigger profit margins.”
“Recipe management has been a huge task for Executive chefs and restaurant owners. Food costing has always been a forecast and it’s more predictive than it is accurate. But with meez, recipe scaling and yield calculations happen in the software so it’s more accurate, hence bigger profit margins.” — Dominic Hulme, Hulme Culinary
Meez has the qualities of SaaS businesses we focus on at Craft: growth, strong engagement, efficient sales, happy customers, and it is led by a founder who intimately understands the pain points. Moreover, it’s an example of what we like to see in vertical SaaS:
- Organic market pull with excellent metrics
- Roadmap to be the only solution for an overlooked population
- Owning proprietary data to unlock additional revenue streams
We’re joined by a great group of investors including Allison Pickens, AME Cloud Ventures, Austin Rief, Bobby Lo, FJ Labs, James Beshara, Lenny Rachitsky, Louis Beryl, Max Mullen, Mike Montero, Moving Capital, Struck Capital, and Todd & Rahul’s Angel Fund.
Thanks to Josh and the meez team for the opportunity to invest!
