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Founders Backing Founders

Efficiency as the Primary Operating Principle

Efficiency as the Primary Operating Principle

Eight initiatives to increase efficiency in an economic downturn
Go to the profile of Michael Robinson
Michael Robinson
Feb 6
Figma’s Early Days: Growth Marketing Lessons

Figma’s Early Days: Growth Marketing Lessons

A conversation with early Growth Marketer Toni Gemayel on how he scaled growth marketing at Figma.
Go to the profile of Sean Whitney
Sean Whitney
Jan 20

Why We Invested in meez

We’re pleased to share that we’ve partnered with Josh and team at meez to lead their $11.5 million Series A, just months after investing in…
Go to the profile of Michael Tam
Michael Tam
Nov 3, 2022
Why We Invested in Candex

Why We Invested in Candex

We’re very excited to announce that Craft led a $12 million Series A2 round in Candex, the “tail spend” payments platform for enterprise…
Go to the profile of Jeff Fluhr
Jeff Fluhr
Nov 2, 2022
Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Figma’s Early Days — How Patience & Discipline Fostered a Killer Product

Conversation Series with Figma’s Early Leaders Starting November 16th
Go to the profile of Sean Whitney
Sean Whitney
Nov 1, 2022
Surviving and thriving in tough sales conditions

Surviving and thriving in tough sales conditions

I’ve been selling professionally since 2013, which is an eternity in “startup time.” However, it’s not an eternity in “macroeconomic cycle…
Go to the profile of Mike Marg
Mike Marg
Jul 15, 2022
Why We Invested in Vendr

Why We Invested in Vendr

Craft and SoftBank are co-leading the $150M growth round
Go to the profile of David Sacks
David Sacks
Jun 16, 2022
Why We Invested in Vanta

Why We Invested in Vanta

Craft is excited to lead the company’s $110 million Series B.
Go to the profile of David Sacks
David Sacks
Jun 8, 2022
Applying the Burn Multiple to Marketplace Business Models

Applying the Burn Multiple to Marketplace Business Models

The Burn Multiple, which was coined by David Sacks at Craft Ventures, has become a key metric for measuring the efficiency of growth for…
Go to the profile of Jeff Fluhr
Jeff Fluhr
Jun 1, 2022
Average Seller vs. Great Seller

Average Seller vs. Great Seller

There has been a Cambrian explosion of b2b SaaS companies. Both founders and investors are starting to realize how lucrative it is to be…
Go to the profile of Mike Marg
Mike Marg
May 3, 2022
Why We Invested in Grata

Why We Invested in Grata

We’re pleased to announce that we at Craft Ventures are leading the  $25 million Series A round for Grata, the leading private company…
Go to the profile of Arra Malekzadeh
Arra Malekzadeh
Feb 22, 2022
Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them

Cheat Codes: 5 SaaS Sales Challenges & How to Solve Them

Takeaways from the Craft GTM Roundtable
Go to the profile of Mike Marg
Mike Marg
Feb 2, 2022
Why We Invested in Atrium

Why We Invested in Atrium

If you’ve read (or seen) Moneyball, you’re already familiar with Billy Beane’s story. He is the long time general manager of the Oakland…
Go to the profile of Mike Marg
Mike Marg
Jan 26, 2022
Why we invested in Spekit

Why we invested in Spekit

First off, the stats were fire. Top-line, cmgr, ndr, burn multiple. All A+.
Go to the profile of Brian Murray
Brian Murray
Jan 19, 2022
Why We Invested in CloudTrucks

Why We Invested in CloudTrucks

A virtual trucking carrier that empowers independent truck drivers raises its $115 million growth round. Their success could have a major…
Go to the profile of David Sacks
David Sacks
Nov 30, 2021
Why We Invested in Fellow

Why We Invested in Fellow

Today Craft Ventures is excited to announce that we are leading the $24M Series A in Fellow, a meeting productivity tool.
Go to the profile of Lainy Painter
Lainy Painter
Oct 27, 2021
J Zac Stein and Georg Ell Join Craft as Venture Partners

J Zac Stein and Georg Ell Join Craft as Venture Partners

It is rare to find investors and operators who have unique insight into SaaS and/or marketplace businesses and share Craft’s founder-first…
Go to the profile of Jeff Fluhr
Jeff Fluhr
Oct 8, 2021
Why We Invested in Roboflow

Why We Invested in Roboflow

Today we’re pleased to announce that Craft Ventures is leading the $20 million Series A round of Roboflow, a powerful developer tool…
Go to the profile of David Sacks
David Sacks
Sep 16, 2021
Why We Invested in Moesif

Why We Invested in Moesif

We’re pleased to share that Craft Ventures is leading the $12 million Series A for Moesif, an analytics platform for creators and users of…
Go to the profile of Arra Malekzadeh
Arra Malekzadeh
Aug 23, 2021
Why We Invested in SentiLink

Why We Invested in SentiLink

Today Craft Ventures is thrilled to announce we are leading the $70M Series B in SentiLink through our new Growth Fund. Sentilink is an…
Go to the profile of David Sacks
David Sacks
Aug 5, 2021
Announcing Craft III: $1.1 Billion for SaaS and Marketplaces

Announcing Craft III: $1.1 Billion for SaaS and Marketplaces

Today we are announcing the closing of our two latest funds — Craft Ventures III ($612 million) and Craft Ventures Growth I ($510 million)…
Go to the profile of Jeff Fluhr
Jeff Fluhr
Aug 4, 2021
Why We Invested in Orum

Why We Invested in Orum

Today, Craft Ventures is excited to announce that we are leading the $15 million Series A in Orum, a “smart auto-dialer” for enterprise…
Go to the profile of Bryan Rosenblatt
Bryan Rosenblatt
Jul 27, 2021
Why We Led the Series C for Instawork

Why We Led the Series C for Instawork

We are delighted to lead the $60 million Series C round for Instawork, the leading marketplace that connects businesses (aka “Partners”)…
Go to the profile of Jeff Fluhr
Jeff Fluhr
Jul 8, 2021
Why We Led the Series B for Snackpass

Why We Led the Series B for Snackpass

by Jeff Fluhr & Bryan Rosenblatt
Go to the profile of Jeff Fluhr
Jeff Fluhr
Jun 23, 2021
Why We Invested in Avenue 8

Why We Invested in Avenue 8

Agents have long spent the lion’s share of their time out in the world — showing homes, meeting with clients, and juggling miscellaneous…
Go to the profile of Arra Malekzadeh
Arra Malekzadeh
May 3, 2021
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