On being crazy enough

Or, where the name of this blog came from.

You couldn’t tell Steve Jobs something wasn’t possible.

You could try, of course, but somewhere between your mouth and his ears, it would pass through the infamous “Jobs Reality Distortion Field” and before you knew it, he’d have you and everyone else convinced that it was, in fact, possible.

That’s what made him Steve Jobs–he was crazy enough to believe the impossible was possible.

Any sane Record Company executive in 2002 would have told him it would be impossible for Apple, a company known for computer hardware–hardware!–to ever upend the music industry.

Turns out, it was possible–and all he had to do was completely reinvent how and where consumers bought and listened to music.

All-in-all, he was crazy enough to not only reinvent the music biz but disrupt five others as well (PCs, Animation, Telecom, Tablets, and Digital Publishing.)

Most of us will never be Steve Jobs-level crazy enough to disrupt entire industries, but we can follow his lead.

We can reframe difficult problems as exciting opportunities…

Break free of “best practices” in the name of finding better solutions…

Take “impossible” as a personal affront.

We can be crazy enough.