Bruce Willis Did NOT Sell the Rights to His Iconic Face

Bruce Willis image by Gage Skidmore/Wikimedia Commons. Embellished by the author.

At the end of September, the Telegraph reported that Willis sold the rights to his face to a deepfake startup called “Deepcake,” making him the first actor to make this kind of deal.

Several media outlets picked up the Bruce Willis deepface story, which went viral. However, a representative for the actor told The Hollywood Reporter that he had “no partnership or…