How to Format a Book Promo

Belinda LaPage
Cream Shaboogie Cock
2 min readJan 1, 2020

Cream Shaboogie Cock is here for erotica readers and authors. For readers, we present stunning feature stories, tantalizing flash fiction and poetry, and pants-melting hot chapters. For authors, we help those readers find their other books. Hopefully to buy them.

It works both ways. We need promos, but we don’t need them to get in the way of the content.

Every story in Cream Shaboogie Cock can have one promo. Feature Stories can promote a sequel, prequel, or perhaps an anthology or boxed set containing the story. Poems and Flash Fiction can promote anthologies containing that work. Hot Chapters and Sexy Snippets always promote the book they are sampling.

A promotion appears at the end of a story and contains the following elements:

  • A heading.
  • A link with preview.
  • A short call to action.

It should look like this:

Instructions

  • The heading should be in Heading 2 style. Highlight it and click the small-T in the pop-up formatting bar.
  • A link with preview. Paste the hyperlink to you preferred bookstore. After a few seconds, Medium will usually convert links to supported bookstores to a preview (known on Medium as an Embed). At the time of writing, embeds work for Smashwords and Amazon. Cream Shaboogie Cock reserves the right to use our own affiliate links on Amazon.
  • A call to action in large-quote style. Highlight the paragraph and click the double-quote twice in the pop-up formatting bar. Both quotes should be highlighted green.

--

--