Good reads - posted every three months

Paul Keck
{ create : awesome }
4 min readAug 6, 2018

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Exiting the dark ages of capitalism — Signal v. Noisem.signalvnoise.com
Squeezing out every last dollar from a relationship will leave it sour and dry.

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The secret to making people want to work with you — The Startup — Mediummedium.com
“I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them…

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Debunking the “first-mover advantage” myth in businessmedium.com
If you’re not first … you’re last. It’s the rare saying echoed by both Ricky Bobby and startup founders everywhere. But, while this adage…

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The Greatest Sales Deck I’ve Ever Seen — The Mission — Mediummedium.com
It’s Zuora’s, and it’s brilliant. Here’s why.

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Your Target Users Are Not Who You Think — { create : awesome }create-awesome.com
When we have an idea for an app, we assume that many people think like we do, have the same pain points as we do, and want the same things…

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Why Lawyers Don’t Run Startups — ThinkGrowth.orgthinkgrowth.org
Startups need to have a great lawyer, accountant, patent attorney, etc. But founders need to know how to ask for their advice and when to…

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Building my startup for 12 years: how to win the long gamemedium.com
“HA! That’s THREE times as much funding as their competitors now!”, he shouts gleefully, eyes scanning Crunchbase as if it’s a celebrity…

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What are the most important metrics for a young startup to track?www.quora.com
Paul Keck’s answer: Photo by NeONBRAND on Unsplash Track monthly recurring dollars from: 1. acquisition (paying customers from your marketing & sales) 2. referrals (paying customers from your referral efforts) 3. retention (paying customers from your on-boarding, support, and customer satisfact…

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Great technology. Shit service. That’s our reputation.hackernoon.com
In one of my earliest roles at a B2B startup, there were so many fires in a day, that if no “emergencies” occurred for even a couple of…

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Craftsmanship — The Alternative to the Four Hour Work Week Mindsethackernoon.com
Often times when I attend a conference or a networking event I am surprised how many people operate at the periphery of the tech industry…

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How Startups Should Do Customer Discovery — ThinkGrowth.orgthinkgrowth.org
A Case Study

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The 9 Deadliest Startup Sins — ThinkGrowth.orgthinkgrowth.org
Whether your venture is a new pizza parlor or the hottest new software product, beware: These nine flawed assumptions are toxic.

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What is the first thing you would do if you had a remarkable idea?www.quora.com
Paul Keck’s answer: Do some critical thinking about: 1. who would use your solution 2. and why they would pay for it. That applies to any idea. I work in the web and mobile app startup arena, so the rest of this answer is from that perspective. We use a trimmed up version of the lean canvas tha…

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A Few Pieces of Simple but Useful Wisdom — Personal Growth — Mediummedium.com
Gathered during 34 years of building a life

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Paul Keck
{ create : awesome }

Lean / Tech Consultant & Startup Coach @ Workhorse Ventures, investor/partner/advisor with a handful of Phoenix startups.