4 Types of Small Businesses That Could Benefit From Podcasting.
You can host a podcast strictly for entertainment purposes, and podcasts are also an excellent way for organizations and groups to keep people up to date with news and happenings.
However, podcasts are ALSO an excellent inbound marketing tool for businesses. Done correctly, a podcast can be informative and entertaining, while boosting a company’s presence on the web and in the world.
Podcasting is not something that is only applicable to big business; in fact, because the format is so approachable, podcasting is an excellent way for small firms to reach a wide audience with minimal effort. Consider these four types of small businesses that could benefit from a podcast:
1. Home Improvement Company
Whether you are a plumber, fence builder, roofer or general contractor, a podcast provides an excellent way for you to connect with your target audience.
In many cases, the same people who would hire you for a big project may need some guidance with completing that small DIY job too. A home fix-it show or Q&A session can be a great way to build your authority.
2. Direct Marketing/Sales
The world of direct marketing has changed a lot since the days when the “Avon Lady” went door-to-door. Today, there are more products than ever available with direct sales opportunities. Also, if you want to stay ahead of the competition, you’ll have to take advantage of all the marketing opportunities available to you. Podcasting could be the answer. Podcasting is an excellent platform for teaching, entertaining and showing off your products.
3. eCommerce Businesses
Selling on eBay, Amazon, Etsy and the other eCommerce platforms has become big business. Some of the best, most profitable sellers have begun utilizing social media, blogging and other forms of inbound marketing to build their reputation. A podcast is an excellent way to show off your expertise in your niche areas.
4. Restaurants
The statistics about the number of new restaurants that fail can be disheartening. That’s why it is so important to connect with potential new customers and your existing customers, outside the restaurant. Consider hosting a podcast about the local dining or nightlife scene. Maybe talk about the specials this week, how you came up with them, or walk through the recipes if they’re not top secret. The goal is to show the world your personality and what makes your restaurant special.
These are just a few of the small businesses that can benefit from a podcast. In reality, nearly any firm can use this format to connect with the audience and show potential customers what makes your shop or firm unique.
Have any other ideas for a businesses that should start a podcast? Leave a comment below. Want to start a podcast for your own business? Check out Buzzsprout to get started.
