REAL earnings for a small YouTube channel in 2024 (they’re lying)

James Julian
Publish Every Day
Published in
6 min readJan 15, 2024

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I regret to inform you that you’re being lied to every day about how much you can make on YouTube as an early-stage creator.

Today I’m going to reveal what I earned in my first 5 months monetized on that platform and then I’ll tell you about my strategy to grow my channel over the NEXT five months.

Now I have a very small channel at 1,700 subscribers, so you might be wondering: James, who gives a care about your earnings?

But I think it’s important to provide people with a realistic look at what you actually earn without a massive following on YouTube.

That’s because there are so many snake oil salesman on the platform who will tell you it’s just SO easy to become a millionaire FAST with little effort, which is frankly just a straight-up lie.

In fact, I recently saw a video from one guru that seemed to suggest making thousands of dollars within a few months was common and/or not that difficult.

All you have to do, the guru and his associated animation suggested, was make 30 videos and simply have 3 of them go crazy viral, generating hundreds of thousands of views and making your channel blow up.

And there’s $5,000 — EASY PEASY!

Come on now.

I think it’s really frustrating to me because it gives people a false sense of what is realistically achievable.

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