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You’re WASTING time writing. Ask 1 key question before you start

James Julian
Publish Every Day
Published in
5 min readDec 24, 2024

When I started out as a content creator, I put a lot of effort into trying to game the system.

Not in dumb, lazy ways, like using AI to write stories or flat-out copying other, more successful people.

In smarter, more analytical ways like using SEO and keyword research to try and find even a 1% edge over the millions of others trying to make a buck in the same game.

And while I would say that pouring countless hours into research and examining my own work to identify those edges (i.e. winning topics, best publishing times, etc.) paid off to some extent, it didn’t necessarily need to be that complicated.

Had I just asked myself 1 simple question each time I wrote an article or developed a YouTube video, I would have saved myself countless hours and achieved success way sooner.

I’m going to tell you what that question is in a moment, and then I’m going to strongly encourage you to ask it before spending even another second of your priceless time on this planet creating something that is destined to fail.

Don’t waste even 1 more second on content before asking yourself this question first.
Don’t waste even 1 more second on content before asking yourself this question first. (Licensed by the author under the Unsplash+ License)

The big question

Recently I wrote a popular piece called “3 critical reasons people don’t click on (or read) your articles”.

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Publish Every Day
Publish Every Day

Published in Publish Every Day

A publication about content publishing and building a part-time business outside your 9-to-5. Publish Every Day Podcast: https://www.youtube.com/playlist?list=PLhZm_X7IAx_PjmEWsnNEHcGw7-4RCIiKI

James Julian
James Julian

Written by James Julian

James is a journalist, author, entrepreneur, and investor. YouTube: https://www.youtube.com/@JamesJulianWealth

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