Can designing on your phone be better than on your desktop?

What if it were possible to design and build a mobile product all on your phone — and what if it were a better way of working?

Create with Play
Jan 21, 2020 · 10 min read

Struggling with the status quo

Are we really designing for a mobile-centric world?

We don’t need another tool — we need a new approach.

Are a keyboard, mouse and desktop the best tools for creating mobile products…or have they become barriers?

Introducing Play. A new way to design and build mobile products — directly on your mobile device.

Our Mission

Creating a direct connection to the medium would enable a more frictionless workflow, empowering you to design and experience your product at the same time.

How it Started

An early liquid interface demo.

Adding & Editing Modules

We experimented with different ways to easily add modules to a page.
Imagine being able to experiment with different page layouts in seconds.

But there was something about it that felt better. It felt magical.

Evolving into Play

This is one of the last demos that was created where we tested different interface ideas and ways to adjust things on the fly. The slider functionality seen here evolved into a core UI element for the final product.
You can design anything from scratch or give your project a jump start using the Play Library. Over 100 customizable components have been created based on common design patterns.
Easily add transitions with Play’s Presets while still being able to create complex, gesture-based interactions. More advanced users can use Code Mode, where you’ll be able to build any interaction model you can think of.
Multi-user functionality and contextual chat make collaboration not only easy, but effective.
A snapshot of v1.0 of Play

Creating Principles to Guide Us

When is Play Launching?

Why wouldn’t you design an iPad app on your iPad?
Play’s desktop admin panel handles team & project management and allows you to easily add assets like images, videos, fonts and icons.

Create with Play

Meey Play. The first native iOS design tool built for creating mobile products.

Create with Play

Meet Play. The first native iOS design tool built for creating mobile products. Design, prototype, and collaborate directly from your phone. Experience your design as you create it, while taking full advantage of native iOS features to bring your product to life.

Create with Play

Written by

The first native iOS design tool built for creating mobile products.

Create with Play

Meet Play. The first native iOS design tool built for creating mobile products. Design, prototype, and collaborate directly from your phone. Experience your design as you create it, while taking full advantage of native iOS features to bring your product to life.