Combining Our UX Metrics With Compelling, Emotional Stories

We often think of metrics as analytical things, devoid of any emotion. After all, an 11.5% conversion rate is just a number. It’s possible we consider it a good number (it’s better than an 8.5% conversion rate) or a poor number (we really wanted a 17.5% conversion rate), but that’s as much emotion as we’ll allow it.

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Jared M. Spool

Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.