Undervaluing User Research is a Deadly Disease

Jared M. Spool
UX Strategy Playbook with Jared Spool
6 min readJan 3, 2020

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During our UX strategy workshops, I ask design leaders to visualize the user research activities in their projects. They start with a timeline of a recent project, which shows the project’s kickoff date, when the project shipped, and major milestones that occurred along the way.

On top of that timeline, I ask them to answer questions about three groups of team members:

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Jared M. Spool
UX Strategy Playbook with Jared Spool

Maker of Awesomeness at Center Centre - UIE. Helping designers everywhere help their organizations deliver well-designed products and services.