Undervaluing User Research is a Deadly Disease

During our UX strategy workshops, I ask design leaders to visualize the user research activities in their projects. They start with a timeline of a recent project, which shows the project’s kickoff date, when the project shipped, and major milestones that occurred along the way.

On top of that timeline, I ask them to answer questions about three groups of team members:

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store