Why UX Outcomes Make Better Goals Than Business Outcomes

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Increase subscription retention by 15% this quarter.

Increase new policy subscriptions by 20% this year.

These are common business outcomes, results the organization’s leadership wants to attain to keep the organization growing. Every business needs results like…



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Jared M. Spool

Jared M. Spool

Maker of Awesomeness at @CenterCentre/@UIE. Helping designers everywhere help their organizations deliver well-designed products and services.