Customer Feedback — A Love Song Perspective
Inspiration for remembering the importance of feedback
Whether your business is about products or services, relationships or experiences. Whether a start up or a long train runnin’. You have likely come to value feedback. Because in the words of the Doobie Brothers:
Ok, well not exactly… But now you are starting to get the idea of this article. And I suspect that if you made it this far, you are willing to give me a little leeway. So…
Well to continue to quote the Private Dancer — It may seem to you that I’m acting confused, but there’s a phrase that fits. Love is feedback. If you substitute Feedback for Love in many popular songs, you can gain perspective on many challenges. And you will have a song in your head to boot… so warning: click wisely.
Much like love, all of us react to feedback in different ways. Joe Cocker may have gone a little far…
And in a time where feedback is available like never before, David Bowie may have been a little too fearful…
And Iggy Azalea was just plain angry…
Perhaps when it comes to Feedback, Iggy should have realized she was simply suffering a Bad Romance. Lady Gaga provides us a little perspective…
I want your ugly
I want your disease
I want your everything
As long as it’s free
I want your feedback…
I won’t prattle on about the value of negative feedback, as I have other articles on that. But going back to our friend Ziggy Stardust, why does feedback make so many of us nervous? For a good explanation we can turn to the legendary Burt Bacharach…
Fear arises when we go some time without feedback. Surprises are often scary and a world without feedback is full of them. But that feedback must also be trustworthy. If we spend too much time exposed to only rose-colored feedback, honest criticism is still likely to shock us. If you are unfortunate enough to find yourself in this situation, be sure not to get all Trump-ity. You may become the Elephant in the room… all puns intended.
As we build new products and new experiences, we must strive to maximize our exposure to feedback. Our websites, products, and applications must sound like Gene Simmons…
People are made for both giving and receiving feedback. We do it all the time… that pun just happened. When we lack the feedback we need, we invent it. Your businesses needs a steady Supply…
And I don’t know how you do it
Making feedback out of nothing at all
Worse still, that can only last so long. Eventually it may be too late…
So to end this strange little journey, as you sit in your product review meetings, edit your wireframes, or design your next service-remember this blog or at least this Cheap Trick…
Quintessentially is an article format created by Corsair’s Institute to increase the reader’s comprehension of key concepts in a quick and engaging fashion. For more articles from Feedback, Quintessentially — click here.
