How to Choose the Best Branding Photographer
People make investments in one another. Nothing brings us more joy as humans than being able to put a face to a name. Personal brand photography allows you to visually express your narrative, build a stronger bond with your audience, and attract those all-important dream clients.
You might even enjoy yourself if you’re in the safe hands of someone who knows what they’re doing and makes you feel at ease.
Specific factors to consider when hiring a personal branding photographer for your company include: -
Examine their Portfolio:
Each photographer has their style, so you must look at their work to ensure they’re a good fit for your creative business. Examine their portfolio and social media accounts.
Do you enjoy their work? Do you think their photography style complements your brand?
Read Client Recommendations:
Is there any feedback from clients on the photographer’s website or social media? Have previous clients had a positive experience with the photographer?
Just as we read reviews before booking restaurants or hotels, it’s a good idea to read client testimonials for photographers and other service providers.
Speak with the photographer one on one:
For many of us, stepping in front of the camera and having our photos taken can be awkward. That is why you must work with a photographer with whom you are at ease.
Communication with your photographer is essential for making the most of your branding photo-shoot or engagement photography. Contact the photographer for a chat to get a sense of who they are and how they work.
Inquire About Their Methodology:
In general, you should make sure you ask them about their overall process. Will they go with the first option? Do they prefer to start with portraits and then move on to outdoor shots? Do they use natural light, and if so, do they prefer to shoot at a particular time of day? The minor details can be crucial later on in your relationship with this photographer.
Inquire About Equipment:
Nowadays, anyone can claim to be a photographer. Even if you have a robust social media presence and a professional portfolio, you want to ensure that you are working with the real deal, not just an iPhone expert!
Don’t be afraid to inquire about the equipment used by your photographer. Even if you do not know about photography, their responses can be very telling.
Discuss Your Budget:
Another tip for choosing a personal branding photographer is to discuss your budget. You should be open and honest about how much money you are willing to spend. You should also be open about your expectations for the session.
You must decide how many final photos you require. This will also assist you in determining how frequently you will work with your photographer. If you don’t have time for a monthly photo-shoot, schedule one once a quarter.
