The Ultimate Guide to the Four Types of Innovation

Emily Elia
Creative Cognition
Published in
7 min readAug 1, 2020

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Most of us harbor a deep, dark secret: we are not prophets. We are aware that no amount of divine intervention, psychedelics, or listing new uses for a paper clip will give us the ability to know everything about the future and continually guide us from one paradigm shifting revelation to another. Since we are mere mortals who can’t raise their hands to part the Red Sea or give birth to the iPod, we…

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