picture by Emma Hall

A tip of an iceberg

Elad Mishan
Creative Drive
Published in
1 min readApr 3, 2017

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Standing tall above the water, a good story is only a tip of an iceberg. Raw, broken, exposed, firm against the slamming waves. And the big truth isn’t to be seen, lying in the abyss. A good story is only a tip of an iceberg. Above the waters nothing changes, forever stays the same, a refuge for the wandering birds. But underneath the currents carve and level, leaving their marks time and time again — a good story is only a tip of an iceberg.

And I look, and I watch. And I observe all those little details, above the waters, but the true story lies there in depth.

A good story is only a tip of an iceberg.

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Elad Mishan
Creative Drive

Founder, partner & creative director of Firma. The Brandhouse. A strategic branding, design & digital agency.