Company culture is like a big ship. The steadier it is the slower it will sail. It’s an advantage when the water is stormy — the ship will withstand the adversity ahead with greater success. Substantial upper hand, with one major flaw. Changing the culture takes time. A big ship will not be able to diverge fast and sharp if necessary. The roots of habit are strong and deep. For change to become there’s need for understanding the size of the ship, the length and the time of the steady diversion. It takes patience and time. There’s always a choice of becoming a small and fast motor boat, manoeuvring and adapting agilely to the waters, but then there’s a new set of dangers to keep in mind.