Photo by drmakete lab

Leading with a tight rope

Elad Mishan
Creative Drive
Published in
1 min readApr 3, 2017

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When there’s a leader, there’s a leaden, and a rope between. The rope needs to be kept tight, strong. When precarious, it’s a sign of two things; either the leader isn’t pushing forward hard enough, or the leaden is moving fast towards a different course. Both options lead to nothing good. When precarious there’s no passion, no anger, no feeling and no impact. Mainly apathy and dead lust. When the rope is tight there’s friction both sides endure. Might tear the rope apart, but between loose and torn, I choose the latter.

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Elad Mishan
Creative Drive

Founder, partner & creative director of Firma. The Brandhouse. A strategic branding, design & digital agency.