The Power and Potential of Elder Women

Jen Gippel PhD
Creative Enlightenment
5 min readJul 8, 2021

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Part 1: Women with courage and strength who inspire wellness and living

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Beauty and grace shine through the power of purpose and pride.

Strong older women who strive to live life to their potential, abound and they have something in common. As their lives advanced past 60 they did not retire to reminisce about the good ol’ days. Instead, they forged on confident with the possibility that their most glorious achievements were yet to come. Their strength and power do not come from wealth, position, or brute strength. Rather it is an innate, quiet, humble power that comes from a sense of knowing that one can do better, keep striving, keep achieving, no matter their age, no matter the hurdles. They keep going!

Too often disempowering ageist stereotypes shrivel the potential and creativity innate in older women. Too often they are unimaginatively typecast as, “slow to learn and forgetful”, “sweet, sexless, incompetent Grandmas”, “staunch upholders of tradition” and thus by definition unimaginative, and uncreative — certainly, neither novel nor useful. Such stereotypes tirelessly seek to reduce (older) women to ciphers, yet do not represent the lived experience of many.

Studies show that older women feel deeply that their inner creative spirit is suppressed, sometimes over the entire lifetime, by social…

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Jen Gippel PhD
Creative Enlightenment

Ph.D. Finance, MSc Creativity Studies | Combining science and personal experience I write about Aging, Creativity, and Life.