Learn why presenting your agency as a generalist might be hindering your growth

I recently had the pleasure of being interviewed about whether presenting your agency as a “Jack of All Trades” is a beneficial strategy.

Here are a few key takeaways:

🎯 Identify your agency’s core strengths and focus on specific services or sector

📣 Rather than emphasizing a broad range of services, agencies should lead with their core expertise.

💡 If you want people to buy your “strategy”, then they have to see how you think e.g., publish insightful content, participate in podcasts, speak at industry events, etc.

Here is the unabridged version…

1. To kick off, could you introduce yourself and share your expertise in coaching agencies, particularly in guiding them through strategic decisions like whether presenting as a “Jack of All Trades” is a beneficial approach?

Certainly! I’m Jeff Meade, a management consultant to owners of marketing agencies. I help small to mid-sized marketing services firms (advertising, digital, experiential, and public relations) refine their client acquisition strategies, take…