The Intern Blueprint: Reinventing Agency Internships for the Future of Work
I know many of you are gearing up to welcome summer interns, so I decided to refresh some of my past thoughts on marketing agency internships.
Internships, when done well, provide invaluable opportunities for individuals to gain practical experience, learn new skills, validate their interests, and establish their professional networks.
Typically, when we think of summer interns, we think of college students, recent graduates, or career switchers taking up residence in our offices for two to three months. But in an age where remote and hybrid work have become the norm, we must adapt our thinking to meet the evolving needs of both your agency and the interns.
To create a win-win experience for your agency and future interns, consider the following ten tips to elevate your internship program.
10 Tips to Create a Win-Win Internship Program
- Focus on Outcomes: Identify meaningful outcomes for your internship program, such as identifying future employees, accomplishing project goals, increasing diversity, and providing management experience for younger staff.
- Develop Relationships with Local Schools: Reach out to local colleges and universities and get to know the…
