Transforming Non-Billable Hours into Growth Opportunities for Your Agency

Here’s a question I bet has crossed your mind:

Why don’t we give our agency the same love we give to clients?

The simple answer: Your agency does not reward non-billable activities.

Think about it — you’ve got billable time down to a science. From knocking out client deliverables to sending off invoices, you’re a well-oiled machine. But when it comes to non-billable activities like professional development, marketing your own agency, or networking at conferences, things get a little dicey.

Time for a Mindset Shift

Let’s ditch the “billable vs. non-billable” thinking. Instead, let’s view it as three new categories:

1. Income time (that’s your client work)
2. Investment time (the stuff that helps you reach long-term goals)
3. Admin time (all the necessary evils like internal meetings and emails)

See what I did there? I reframed “non-billable” as “investment.” Because that’s exactly what it is — an investment in your agency’s future.

The Origination Credits Trap