Creative Friction

Creative Friction

Jeff Meade

The Intern Blueprint: Reinventing Agency Internships for the Future of Work

I know many of you are gearing up to welcome summer interns, so I decided to refresh some of my past thoughts on marketing agency…

3 min readMay 10, 2024

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The Intern Blueprint: Reinventing Agency Internships for the Future of Work

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Jeff Meade

Learn why presenting your agency as a generalist might be hindering your growth

Uncover the strategies for showcasing your agency’s expertise and attracting ideal clients.

9 min readMay 2, 2024

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Learn why presenting your agency as a generalist might be hindering your growth

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Jeff Meade

The Goldilocks Principle: Finding the Right Balance in Your Agency’s Customer Concentration

While it’s tempting to take on any client that comes your way, not all clients are good clients. Some clients may be too big, demanding too…

4 min readApr 22, 2024

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The Goldilocks Principle: Finding the Right Balance in Your Agency’s Customer Concentration

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Jeff Meade

Revolutionizing Agency Growth: A Guide to Diversify Revenue Streams

Dreaming about the future of your agency blends excitement with introspection. You find yourself playing out “sliding doors” moments…

3 min readApr 13, 2024

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Revolutionizing Agency Growth: A Guide to Diversify Revenue Streams

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Jeff Meade

The Art of Execution: Transforming Agency Strategy into Reality

Think of this agency positioning series (see part 1 here) like your favorite cookbook. We’ve gone through the ingredients and the prep…

3 min readApr 5, 2024

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The Art of Execution: Transforming Agency Strategy into Reality

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Jeff Meade

A Strategic Guide to Writing Your Agency’s Positioning Statement

As we near the end of our 7-part series on agency positioning, we’ve reached the part I’m most excited about: crafting your positioning…

4 min readFeb 29, 2024

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A Strategic Guide to Writing Your Agency’s Positioning Statement

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Jeff Meade

The Agency Puzzle: Selling Strategy in an Execution-Focused World

As an agency owner, you’ve likely faced the challenge of selling strategy to your clients. Far too often, clients opt to skip strategic…

4 min readFeb 19, 2024

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The Agency Puzzle: Selling Strategy in an Execution-Focused World

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Jeff Meade

Agency Audit: A Self-Assessment Guide for Transforming Marketing Agencies

My last article on agency positioning provided an overview of the three primary ways to position a marketing agency: service…

3 min readFeb 8, 2024

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Agency Audit: A Self-Assessment Guide for Transforming Marketing Agencies

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Jeff Meade

Charting the Course: Three Strategic Positioning Models for Agency Growth

Agencies typically have three primary ways to position themselves and stand out to their target audience: (1) excel in a specific service…

3 min readFeb 2, 2024

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Charting the Course: Three Strategic Positioning Models for Agency Growth

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Jeff Meade

How the ‘Finding Your Niche Worksheet’ Can Transform Your Agency

In the first article of our series on agency positioning, I provided a step-by-step guide to develop your agency’s positioning strategy…

3 min readJan 25, 2024

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How the ‘Finding Your Niche Worksheet’ Can Transform Your Agency

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Fueling creative entrepreneurs with honest guidance and proven paths. Dive in for actionable insights to sharpen your decision-making and elevate your business. Let’s grow together!
Editors
Jeff Meade
Trusted advisor to marketing agency leaders
Madeline Reeves
Founder. Writer. Mother. Yogi. www.fearlessfoundry.com
Joshua

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