How to Create a Design Portfolio that Wows
You probably know that for any professional artist — or anyone in a creative field — promotion is everything. You can’t waltz into galleries anymore with your paintings in tow. Dozens if not hundreds of other artists have beat you to it. You can’t march into an audition and convince the director to hire you (sorry, Lea Michele on “Glee”). It’s even hard for writers: Our cold pitches fade into the snowy drifts of the editor’s desk, no matter if we’re published authors with hundreds of clips.
These days, everyone has to demonstrate not only their talent, but also their marketing prowess. And that means your portfolio has to wow the editor/agent/curator, even if your work is objectively amazing.
Here’s how to do it:
Establish a presence on social media
Everyone wants to know that your work can find an audience. That means you have to go ahead and build one on your own, rather than expect the publisher or director to do it for you. Your marketing savvy is the key to setting yourself apart from the crowd.
And as you may have noticed, digital marketing is the name of the game. Take time to craft a compelling digital presence. You don’t need to have a profile on every social network, but check as many boxes as you can. Aim to be regularly active on…
