Creative Labs Winter 2017 Demo Day

The Largest Turnout in Demo Day History

Clarice Lan
Creative Labs
5 min readApr 12, 2017

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This quarter, Creative Labs offered five projects that tested and pushed skill levels to new heights. Within a short span of nine weeks, teams worked tirelessly to turn their ideas into products, making critical paradigm shifts and pushing aside any setbacks. These five innovative and inspirational projects perfectly sum up this successful quarter, and Creative Labs is proud to have them added to our achievements!

1. Quotebook

Spearheaded as a mini-startup, Quotebook is an advanced iOS application that helps users store, retrieve and walk through their memories using quotes. The goal of this app is to create a frictionless experience to cater to a very personal experience. This app ushers in a new culture of effortlessly noting down quotes from friends and family. It bridges the gap between utility, human interaction, and technology.

Throughout the quarter, the Quotebook team meticulously curated the digital design, color scheme and UI/UX of this app. Color association based on the location/weather could help trigger a memory of that quote and the context in which it was made. Horizontal scrolling proved much more user-friendly and effective instead of vertical-scrolling. These were all part of the brainstorm and design-think necessary in creating this app.

Quotebook Team: Jahan Cherian(Project Lead), Sanketh Hegde, Brian Shih, Lawrence Chen, Steven Yuan, Erika Kehrwald, Anisa Bashiri, Tiffany Taimoorazy

Demo Day — Quotebook

2. A Day in LA

A Day in LA is a browser-based, interactive user experience that illustrates a short satirical narrative on LA culture (that includes overly commercialized yoga studios, the famed Hollywood Walk of Fame and fancy, Instagram-able roof-top bars, and hipster cafes). This narrative struck the perfect balance between subtle satire + ambient immersion + usability + humor. The goal of this app is to help introduce LA culture to travelers and bring a refreshing take on LA to culture to locals.

Throughout the quarter, A Day in LA team divided and conquered the process of storyboarding, designing and developing the project. All the narrative graphics and animation showed a great attention to detail, and the overall development included the integration of “recommendation” features like scrolling over an object would bring you the top results for places related to an object. An example was scrolling over a radio object on the screen popped up a small window of the record stores in LA.

This web experience lets users experience Los Angeles through the medium that this generation knows best. With breathtaking design and flawless integration, this web experience combines the best of illustration and web animation.

A Day in LA Team: Rishabh Aggarwal (Project Lead)

Demo Day — A Day in LA

3. Synaesthetic

Synaesthetic is a WebGL-based, live music visualizer. Pick any song and watch it transform into graphical interpretation. Through spheres, orbits, and stars, the audience gets an almost hypnotic but mesmerizing view of traveling through space. The Synaesthetic team combined a broad range of skills from animated graphics design to backend development. Bass and treble notes were processed to react with the animation in perfect synchronicity. The blend of complementing effects and abrupt color changes brings together a musical experience that is likely to blend auditory and visual senses.

Synaesthetic Team: Nina Ling (Project Lead)

Demo Day- Synaesthetic

4. Photoshop + Philosophy

Demo Day — Photoshop + Philosophy

Photoshop + Philosophy is a project that brings together a seemingly unlikely combination but in actual fact, makes for terrific inspiration. The team showcased the posters they had created and compiled over the quarter using different effects in Photoshop. The team was able to turn language, puns, and everyday mundanities into literal visual representation through the combination of typography, color, and space. The team certainly taught the audience a thing or two about not taking life too seriously, and to also to experience life with flair, passion, and humor.

Photoshop + Philosophy Team: Ruth Shaffer (Project Lead)

5. Get Kinect’d

Get Kinect’d is an interactive installment that uses the Microsoft Kinect to create Cyber-physical interactions by analyzing the movements of one’s body to create a beautiful display on a screen. The idea for this project was meant to create a fun and novel space for LA hackers to take their mind off the stress and interact with other hackers. By utilizing the unique interface, the projector emphasizes the emotions of Adrenaline, Curiosity, and Zen to create a multi-level experience for the user. Each theme exhibited distinctive gestures, interactions and displays which made each theme a unique user experience.

Get Kinect’d Team: Anshul Aggarwal (Project Lead), Rosalind Chang (Project Lead), Kristi Richter, Rohan Kumar, Justin Liu, Jessica Cao, Sujin Ahn, Nihar Tamhankar, Jaehyung Park

Demo Day — Get Kinect’d

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