“The C in CEO stands for Creativity.”
Lars Lyse is the CEO of the Scandinavian furniture company Bolia. With it’s headquarters in Aarhus, the company started as a website and is now a world-class furniture design company selling their designs all over the world. Lars talks about the importance of nurturing your own creative side when it comes to leading a creative culture in a design company.
“This might sound a little strange but I am trying to experiment with myself. I am constantly testing the limits of Lars. I have different roles that I am experimenting with. One is music; I started to work with music when I was 15, as a DJ in high school. When I got older and my career started to take off I totally dropped it. Recently I have picked it up again. I gather a lot of creative people that work with electronic music, we meet 4–5times a year and just go absolutely crazy with our music. It is so fun to tap into people that share the same energy.
Another one is mountaineering. I started in 2007, working my way through the 9 highest points of the world. I had no experience when I started, I just got inspired by people that were doing it. This is the fun thing about creativity, it inspires. It can make you think “I wonder if I can do it too”. You can either do it or you can die not knowing. There is only one option. I am going to do it, I am going to climb these mountains and see if I can actually make it to the top.”
“This is the fun thing about creativity, it inspires. It can make you think “I wonder if I can do it too”.”
“The thing about mountaineering is that you learn a lot about yourself. Your body is designed to do incredible things, it can do much more than we think. It can take you to incredible places, it can survive in 100 plus degrees in a sauna and in minus 100 on the top of the mountain. It is incredible machine that you have.
But there is a lot of suffering in mountaineering. It takes a lot of endurance and you really have to put your passion into it. It is crazy, all those long days of feeling cold and sick. But when you finally reach the top it is like opening a new room into your mind. This room is filled with that incredible moment; of being alive.”
“This change within myself, I brought into Bolia. The feeling that there are absolutely no limits. Once you know that you can do so many things in life everything becomes possible. One could say that creativity is about removing all of the obstacle away. It creates change and it’s like a fuel.”
“One could say that creativity is about removing all of the obstacle away. It creates change and it’s like a fuel.”
“For me the key in making a creative culture in a company is that it has to start from above. If I am not living and breathing creativity myself then it is impossible for me to encourage other people to do the same. You need to have top management to protect the creativity, if you don’t understand the importance of it the creativity will fade away.”
“If I am not living and breathing creativity myself then it is impossible for me to encourage other people to do the same.”
“I thought that the role of a CEO was all about making sure there is enough profit, people come on time and that the machines is working but I never thought creativity was a part of my job. I thought that was something other people should do. Now the biggest part of my job is to secure creativity within the company. I have this metaphor saying that the C in CEO is for Creativity. That took me many years to learn.”
“I have this metaphor saying that the C in CEO is for Creativity. That took me many years to learn.”