In a world with AI, the way to future-proof yourself is…

In a world where AI is omnipresent and has access to all the digital knowledge in the world, how can you make yourself more valuable?

Caryl D’Souza
Creative Passion & Co
2 min readMay 3, 2023

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CPPP*: Deep Work by Cal Newport
*Creative Passion’s Perfect Pairing

An illustration of an AI robot and human sitting at the same table together working. Chat bubbles and gears show their communication.

To start, let’s break down what AI actually is. AI is knowledge based on predictability, as it scrapes all digital content online to provide results.

So how do you make yourself, your job, your career, more valuable?

Avoid predictability
AI is only as good as the wisdom of the crowds which is the exact opposite of wisdom. Consider how even something as simple as email and text can use autocomplete to predict what we’re going to write next. It’s predictable.

Be unpopular
Use GPT4 to gather common knowledge, prejudices, misconceptions, and ignorance, but then go against the grain. Unpopular responses are often more interesting and memorable, and through serendipity and unpredictability, you can stand out in a way that AI cannot replicate.

Hone being human
While GPT4 has been trained to be empathic, respectful, and polite, humans have the ability to truly understand and care about others’ feelings. AI cannot grasp our analog in-person interactions, so focus on original research, speaking to people, and coming up with unique thoughts that AI cannot replicate.

Be your own brand
While AI may be able to replace services in a generic sense, those who use real people will be making a statement of quality and brand association. People will pay a premium for a well-known name and brand, just as they will for your expertise.

Lastly, cultivate expertise
Be everything AI can’t. AI cannot distinguish between real and fake and still needs to be vetted by a trusted source. Become that expert who people can turn to for trusted information. Be everything AI cannot, and you will become invaluable in a world where technology is advancing at an exponential rate.

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I only recommend products I would use myself and all opinions expressed here are our own. This post may contain affiliate links that at no additional cost to you, I may earn a small commission.

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Caryl D’Souza
Creative Passion & Co

A natural communicator of stories and ideas, data and concepts to various audiences through CX, UX and Strategy.