Profile

About me and this blog

My name is Yannick Detchou, and I’m currently an MBA student at Johns Hopkins University’s Carey Business School. Deeply interested in the intersection between creativity, business, and the wider economy, I’ll be writing a blog/publication about how the creative and business aspects of media, entertainment and the arts (focusing on music in particular) are being transformed by information and communication technologies (ICT).

As an avid music consumer who dabbles with deejaying/production and is the brother of a talented funk guitarist and a skilled alternative rapper, (in my humble, unbiased opinion), I try my best to keep abreast of changes brought about by the increasingly digital character of the music world. I’m especially amazed at how technology has built, nearly destroyed, and is now creatively reconstructing the creative process, business models, and distribution methods of the music industry and entertainment at large. One of the things I particularly appreciate is that thanks to the Internet, social media, and other digital technology, artists (musicians, film directors, fashion designers, visual artists and other creators) have greater creative control. In my view, this translates to more nuance in mainstream pop culture — nowadays, more so than at any other period of my twenty-something years of existence, many artists are using their platform to voice their opinion and raise awareness of current issues, or issues pertinent to them and their fan bases.

Prior to my MBA, I studied economics and economic development, both of which also drive my interest in this topic. Media, entertainment and the arts account for billions in economic output in many developed countries (3% of GDP, or USD 620 billion across the US and Canada, and 3.3% of GDP or USD 709 billion in Europe), where they employ a great many people (respectively 4.7 and 7.7 million in the aforementioned regions), and help spread cultural influence. Policymakers all over the world (in the UK, Australia, and South Africa, to name a few) are increasingly recognizing the socioeconomic benefits associated with these and related sectors. International development organizations like the World Bank, UNESCO, and the Inter-American Development Bank are also catching on to the fact that they could be drivers of inclusive economic growth and development. If true, then this effect is multiplied by ICT, which helps many artists from developing countries — but also from disempowered milieus in developed countries — share their stories with wider audiences, empower their communities, and access economic opportunities through art, entertainment and culture.

I’m curious to explore how ICT will continue to impact music, and media/entertainment in general, and I am eager to share my thoughts on developments around this topic.

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